Social Display: Social display ads are authentic recreations of social media posts designed to reach prospects outside the limits of social media platforms. This creates interest within the typical digital ad world. The user experience is similar to encountering social media posts “in the wild” rather than seeing a banner ad, and as a result audiences engage at significantly higher rates. See examples below and consider this tactic in your next programmatic campaign as a way to tell your story outside of social media.

Example: Joy of Curls used a popular Instagram post to attract attention to her feed with a social display ad.

Example: WIJF used a video from their Facebook feed to create interest in “the wild” to attract more visitors to their page. The result was an increased number of impressions with this campaign.